Over the last year or so I have focused on giving tips about marketing your small business successfully, however I thought this time I would turn it on its head and talk about how you can ensure your marketing DOESN’T WORK!
Now, one of the more exciting parts of running a small business is doing the marketing with the many different ways to get your message out to prospective customers and you will make mistakes which you can learn from, BUT … here’s a few things you can do to make sure your marketing doesn’t work!
- DON’T HAVE A MARKETING PLAN OR MEASURE RESULTS
Waste a lot of time and money by not putting together a plan for your marketing activities, not targeting your core prospects and just do reactive marketing when times are quiet. Also don’t test or measure any marketing you do … waste of time!
2. DON’T UNDERSTAND WHAT MAKES YOUR BUSINESS DIFFERENT
Ignore what makes you different from other similar businesses by not promoting your unique selling proposition (USP) which sets you apart from your competition.
3. SELL TO EVERYONE
Believe everyone is your potential target customer and don’t try and narrow down these to identifiable groups that you can use marketing approaches and messaging that ‘talk’ to them directly.
4. THINK ‘WORD OF MOUTH’ MARKETING DOESN’T WORK
Don’t utilise the power of your customers have by communicating with them regularly to encourage them to spread the word free about your excellent products and services resulting in new customers and repeat business.
5. IGNORE SOCIAL MEDIA
Why would you need to use a marketing approach that has grown hugely in recent years and offers one of the most affordable and effective options for small businesses?
6. DON’T DO ANY NEW MARKETING ACTIVITIES
Take no notice of any new marketing approaches and activities. Too much hassle and probably won’t work?
7. IGNORE YOUR COMPETITION
Because you don’t understand what makes your business different from your competition there’s no need to research what they are doing by a Google search or what they are doing on social media or do a SWOT analysis on them (and you!) to see if you are missing any new business or marketing opportunities?
Hope there are some useful pointers there if you’re intent on pouring your marketing budget down the proverbial drain and ultimately seeing your business fail!
However, if you want to ensure you’re marketing for growth, but you don’t have the time to sort it all yourself … maybe time to outsource to an affordable expert marketing professional … like APS Marketing Consulting Services?