Seven Marketing Steps to new customers

There is a well known seven-step approach for attracting new clients. Much, if not all, of this information will be in your Marketing Strategy and Plan of course.

Identify Your Ideal Client …

Have a clear picture of who you’re targeting. How can you make their lives easier with your product/service?

Discover Where Your Customer ‘Lives’ …

Find out where targeted customers are likely to be found (online or offline) and create campaigns to reach them.

Know Your Business …

Have a firm knowledge of your industry and your product/service is critical to being able to attract interested clients.

Position Yourself as the Answer …

Give potential customers a reason to try your services. Provide value and establish yourself as having an in-depth understanding of the problems they are looking to solve.

Try Direct Response Marketing …

Learn about direct response marketing to focus on results that matter. Create compelling messages that tell your audience you understand their pain and make it go away.

Build Partnerships …

Team up with businesses that offer complementary services taking advantage of synergy … effective in building business. Nurturing relationships, with other businesses/customers, means they are more likely to come back and tell their friends.

Finally … Follow Up!

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