How APS Marketing Consulting came about …
When I first started out in the marketing industry, around thirty years ago, I have to admit that I was totally unaware of the roller coaster journey ahead of me.
There’s been some fantastic ‘ups’ as well as some hard to take ‘downs’, but without them, I really wouldn’t be doing what I do today with my marketing consultancy or teaching Asentiv’s referral marketing programmes.
So, briefly here’s how I got to where I am today.
Over the years I’ve been lucky enough to work with some amazing marketing agencies, companies and brands and their retail/business networks, including Peugeot, Cineworld, Iveco, Daewoo (remember them?), Chrysler, Jeep, JD Wetherspoon, Toyota, Mercedes Benz, Fiat, to name but a few.
For the most part, there was success and some enjoyable business trips to Germany, Italy and the US, but … a very BIG but … it was taking its toll on me. The commuting and working hours were getting longer; the restarts/relocations following redundancy (all four of them!); and to be honest the internal politics were driving me mad, causing stress and anxiety in my personal relationships. Add to that losing both my parents to nasty illnesses, I was starting not to recognise ‘me’ and it was feeling like pushing water up a hill! Things had to change!
After a final redundancy in 2017, I took a little time out to decide ‘what next’? As I was in my late’ish fifties, so going back to corporate world was not really an option. There was some careful thinking and family discussions over a few weeks, then I decided to ‘go it alone’ in January 2018 and APS Marketing Consulting was born and set up specifically to use my vast ‘agency and corporate’ marketing experience to work alongside smaller businesses, as I believed if they get their marketing right from the outset, they’d have the best chance to succeed and grow.
After all, my background was developing and running retailer and dealer marketing programmes during much of my corporate and agency life and I understood the finer points of local and regional marketing, as well as the bigger picture nationally. I knew I could improve the quality and effectiveness of marketing for a small business with good advice and developing and delivering sensible, affordable and targeted marketing strategies, plans and activities, rather than a more ad-hoc approach many have told me they use.
It was a tough first couple of years getting established and ‘getting my name out there’, however now I’m starting to see the rewards for my efforts with the marketing consulting business and more recently learning new skills delivering training workshops on Asentiv’s referral marketing programmes to build better, stronger business relationships that work. I believe APS Marketing Consulting has the right tools, marketing knowledge and experience to help any small business grow and prosper.
That’s me and my story. To be honest, it’s the most satisfying job I’ve had, working with ambitious great people like you with the same mindset, enjoying more time with my family … and the commute, just a few seconds across the landing to my office at home!
Now with a bit of spare time, I enjoy playing walking football and getting along to some live music gigs (although not currently of course).