Hello, I’m Andy Sarson and this is my story. When I first started out in the marketing industry, more or less thirty years ago, I have to admit that I was totally unaware of the roller coaster journey ahead of me. There’s been some fantastic ‘ups’ as well as some hard to take ‘downs’, but without them, I wouldn’t be doing what I do today. So briefly here’s how I got to where I am today.
Over the years I was lucky enough to work with some amazing agencies, companies and brands and their retail/business networks, including Peugeot, Cineworld, Iveco, Daewoo (remember them?), Chrysler, Jeep, JD Wetherspoon, Toyota, Mercedes Benz, Fiat, to name but a few.
For the most part, there was success, great holidays, business trips to Germany, Italy and the US, but … a very BIG but … it was taking its toll on me.
The commuting and working hours were getting longer, the internal politics were driving me mad, the restarts/relocations following redundancy and my personal relationships were suffering, I lost both my parents to nasty illnesses. I started not to recognise ‘me’. It was feeling like pushing water up a hill!
After the last redundancy in 2017, I took some time out to decide ‘what next’? In my late’ish fifties, going back to corporate world was not really an option.
So after some careful thinking I decided to ‘go it alone’ in January 2018 and APS Marketing Consulting was set up specifically to use my vast ‘big agency and corporate’ marketing experience to work alongside small businesses.
I wanted to help improve the quality and effectiveness of their marketing by developing and delivering sensible, affordable and targeted marketing strategies, plans and activities designed for growth. It was a tough couple of years getting known and established, but now I’m starting to get the rewards for my efforts and with the adding training workshops on business relationship building and referral marketing into the mix, I believe APS has the right marketing knowledge and experience to help any small business succeed.
That’s me and my story. To be honest, it’s the most satisfying job I’ve had, working with ambitious great people like you with the same mindset, enjoying more time with my family and the commute takes a couple of minutes across the landing to my office at home!