There is no doubt that everyone wants to make their life better and improve their standard of living, getting a better work/life balance. I partially achieved this when…
During the ‘lockdown’ period, there will be brands that take advantage of the situation, along with those who scale back their marketing activities. While the latter is a…
Marketing is a constantly developing industry with the evolving online elements, technology and variety of approaches. With that in mind finding the best strategies for small businesses this…
Marketing a small business is becoming more time consuming and a whole lot more complicated … it’s not just placing an advert in the local paper, running a…
There is a well known seven-step approach for attracting new clients. Much, if not all, of this information will be in your Marketing Strategy and Plan of course….
What’s the best way to market my business is a question I hear quite often. Well, there’s no clear or straightforward answer, which is where the involvement of…
Here are 6 fundamental reasons why marketing is so important for any small business. Marketing is one of the most important things a small business can do. It…
Over the last year or so I have focused on giving tips about marketing your small business successfully, however I thought this time I would turn it on…
Now we’re all back at work and the festive season seems like months ago … and ‘Blue Monday’ has passed us by hopefully without any major mishaps, here’s…
Go back ten or fifteen years … if someone someone had said in the future you would be able to communicate directly to your customers or prospects, anywhere in…
Most of the people searching the web on their phones are looking for something local, stats suggest. A study by Search Engine Land in the USA showed that…
If your business is like most others, you probably rely on and use just one or two main forms of marketing to grow your business … this might…
You sell great products or services; however, do you fail to focus on the benefits these products and services offer to your customers? Consider this … if you’re…
We all know why we do marketing: to attract more people to buy a product or service. Yes, it can be expensive, but even worse… if not done properly, it…
These days, a successful business owner must try and look for ways of getting that competitive edge over its competitors, adding to the bottom line to grow and…
Definition: A marketing consultant is a very skilled professional who understands analysis, what motivates consumers and how to put marketing strategies in place to improve business. There are…
It’s both easier and cheaper to trade your products or services online than you think … recent research suggested UK adults were online for a staggering 25 hours…
Before we get into the nitty-gritty of different marketing channels in later blogs, I thought it worthwhile to mention ‘marketing audits’. Everyone has heard of audits, right? Usually…
In this hugely competitive business environment we all work in, marketing a small business can be a real struggle, particularly in the early stages. You need to raise…
With a combined turnover (according to government figures) of £1.9 trillion, UK SMEs account for more than half of all private business turnover, so no surprise that more…
If you are one of those currently considering starting or have recently started your own business, have you done your research into what might be your BIGGEST CHALLENGES?…
For my first blog, I thought I’d ask the question I’ve heard most often during my 25+ year marketing career … Why isn’t my marketing working? Is that…