During the ‘lockdown’ period, there will be brands that take advantage of the situation, along with those who scale back their marketing activities. While the latter is a reasonable thing to do and save money while sales revenue is scarce, I do not recommend scaling back on your marketing completely. With digital and social media[…]
Marketing is a constantly developing industry with the evolving online elements, technology and variety of approaches. With that in mind finding the best strategies for small businesses this year may mean doing some things differently than before, while others could remain the same. Here’s some of quick topline marketing tips for 2020 to help you[…]
Marketing a small business is becoming more time consuming and a whole lot more complicated … it’s not just placing an advert in the local paper, running a commercial on the local radio or delivering a few leaflets anymore? On top of those, there’s digital (e.g. Google Ads, PCP), too many social media channels, SEO,[…]
There is a well known seven-step approach for attracting new clients. Much, if not all, of this information will be in your Marketing Strategy and Plan of course. Have a clear picture of who you’re targeting. How can you make their lives easier with your product/service? Find out where targeted customers are likely to be[…]
What’s the best way to market my business is a question I hear quite often. Well, there’s no clear or straightforward answer, which is where the involvement of a marketing expert can make a difference. Now, if you had a leaky pipe wouldn’t you call in a plumber? So, to market your business successfully, wouldn’t[…]
Here are 6 fundamental reasons why marketing is so important for any small business. Marketing is one of the most important things a small business can do. It builds brand awareness and it also increases sales, grows businesses and engages customers, plus so many core business functions stem from a good marketing plan. It informs: Marketing[…]
Over the last year or so I have focused on giving tips about marketing your small business successfully, however I thought this time I would turn it on its head and talk about how you can ensure your marketing DOESN’T WORK! Now, one of the more exciting parts of running a small business is doing[…]
Now we’re all back at work and the festive season seems like months ago … and ‘Blue Monday’ has passed us by hopefully without any major mishaps, here’s a few thoughts on what I think will be the key trends in small business marketing this year. We all know time is precious and resources are[…]
Go back ten or fifteen years … if someone someone had said in the future you would be able to communicate directly to your customers or prospects, anywhere in the world, for free, sending them any message you want … no paper, no printing, no envelopes, no brochures, no postage costs. And … it would arrive[…]
Most of the people searching the web on their phones are looking for something local, stats suggest. A study by Search Engine Land in the USA showed that 50% of people go to business they searched for within one day of that search. Additionally, 60% of people used the information they found on local online[…]