WHAT DOES A MARKETING CONSULTANT DO?

WHAT DOES A MARKETING CONSULTANT DO?

Definition: A marketing consultant is a very skilled professional who understands analysis, what motivates consumers and how to put marketing strategies in place to improve business. There are many that confuse advertising/marketing agencies and marketing consultants, assuming marketing consultants do the same thing, but not tied to an agency. However, in truth the two are[…]

MARKETING A SMALL BUSINESS

MARKETING A SMALL BUSINESS

In this hugely competitive business environment we all work in, marketing a small business can be a real struggle, particularly in the early stages. You need to raise awareness of your business products or services on a limited budget and do you really know what marketing techniques are right to attract your target market and[…]