3rd October 2018

OUTSOURCED MARKETING PACKAGES (OMP’s)

From the 3rd October 2018 we’re launching our ‘Outsourced Marketing Packages’, or OMPs, as is the trend to initialise these days.

Our OMPs are designed for businesses who don’t have time or the in-house resource to manage their marketing strategy and activities … and simply offer a set amount of marketing support time, subject to chosen package, to promote business growth for an affordable fixed monthly cost.

WHY OMP?

When you run your own business, it is sometimes be difficult to put your marketing first. Your busy day to day work routine takes up most of your time pushing any marketing activity that you were planning to the back of the queue.

So, if you’re planning to grow your business and gain more work … which we all want, right … investment in marketing must start taking a priority with time, as well as your hard-earned cash, spent wisely.

With an OMP, APS can focus on your marketing, whilst you concentrate on your business. You can rest assured that your marketing is in safe hands – see recent reviews – with over 25 years’ experience and a wealth of knowledge across the whole marketing mix to support your business goals.

OMPs are designed to make your life easier … instead of outsourcing parts of your marketing to a social media agency, copywriter or email marketer, APS have all these skills available and can manage your marketing every step of the way; from your marketing plan to implementation and reporting on ROI.

There are three packages to choose from depending on the number of hours and marketing support your business needs.

FOUNDATION

Ideal for a start-up or recently established business wanting impactful marketing on a tight budget … this package will help kick off your marketing activity. APS look at your business goals and the areas you need to concentrate on, so you can start making an impact straight away.

TRANSITION

If you’ve been established for 2-5 years and ready to grow your business to the next level with a variety of different marketing techniques. APS will look at the whole marketing spectrum … what’s worked, what hasn’t and where to focus future efforts together.

INTENSE

If your business is over 5 years old and you want to up your game across all your marketing channels but don’t have the budget to hire full time marketing expertise, then this will work for you. It’s more intensive and the aim is to fully integrate into your business – onsite or remotely – and become a trusted adviser to help with all your marketing needs in the short and long term.

WHAT DO YOU GET FOR YOUR INVESTMENT?

  • A one-hour FREE Marketing Consultancy session to discuss your marketing needs before the OMP kicks in.
  • A minimum of 10 hours’ time per month (subject to package choice) committed to raising your marketing profile on and offline. What that marketing activity is will be different for each business!
  • Weekly updates on activity.
  • Monthly status sessions to discuss/agree following months activities.

Plus of course, you benefit from more than 25 years’ marketing experience and knowledge, to work on your business!

WHAT TYPE OF MARKETING ACTIVITIES ARE INCLUDED?

This is all dependent on our initial conversation and the marketing plan. it will be different for everyone, subject to goals and target market. All marketing activity will be bespoke and tailored to each individual business. Types of activity that I can manage and implement for you can include:

  • Bespoke Marketing Project Management – Rebrands, Website Refresh, etc.
  • Blog Writing
  • Email Marketing
  • Event Management
  • Integrated Campaign Management
  • Digital Advertising
  • Social Media
  • Supplier Management of Design, Web and Print
  • Website Content Writing, Management and Updating

WHAT WE ASK FOR …

All OMPs have a minimum booking of 3 months. This allows good time to work through a marketing plan with you and start making an impact.

For month one, a 50% deposit will need to be made upfront. All following months will be invoiced on the 1st of the month with strict 14 days payment time

Find out more? Get in touch for an initial conversation. Call 07773 366393.