3rd October 2018

OUTSOURCED MARKETING PACKAGES (OMP’s)

OUTSOURCED MARKETING PACKAGES (OMP's)

Outsourced Marketing Packages, or OMPs, are fixed-price packages designed for businesses who don’t have time or the in-house resource to manage their marketing strategy and activities … and simply need a fixed amount of marketing support time/budget each month to achieve business growth.

WHY OMP?

When you run your own business, it is sometimes be difficult to put your marketing first. Your busy day to day work routine takes up most of your time pushing any marketing activity that you were planning to the back of the queue.

So, if you’re planning to grow your business and gain more work … which we all want, right … your investment in marketing should be spent wisely.

With an OMP, APS can focus on your marketing, whilst you concentrate on your business. You can rest assured that your marketing is in safe hands – see recent reviews – with over 25 years’ experience and a wealth of knowledge across the whole marketing mix to support your business goals.

OMPs are designed to make your life easier and give you back valuable time … so instead of outsourcing parts of your marketing to a social media agency, a copywriter or email marketer, APS can deliver these skills and manage your marketing every step of the way; from your marketing plan to implementation and reporting on ROI.

There are three packages to choose from depending on the number of hours and marketing support your business needs.

FOUNDATION – 10 hours marketing consultation per month

Ideal for a start-up or recently established business wanting impactful marketing on a tight budget … this package will help kick off your marketing activity. APS look at your business goals and the areas you need to concentrate on, so you can start making an impact straight away.

TRANSITION – 15 hours marketing consultation per month

If you’ve been established for 2-5 years and ready to grow your business to the next level with a variety of different marketing techniques. APS will look at the whole marketing spectrum … what’s worked, what hasn’t and where to focus future efforts together.

INTENSE – 21 hours marketing consultation per month

If your business is over 5 years old and you want to up your game across all your marketing channels but don’t have the budget to hire full time marketing expertise, then this will work for you. It’s more intensive and the aim is to fully integrate into your business – onsite or remotely – and become a trusted adviser to help with all your marketing needs in the short and long term.

WHAT DO YOU GET FOR YOUR INVESTMENT?

  • A one-hour FREE Marketing Consultancy session to discuss your marketing needs before the OMP kicks in.
  • A minimum of 10 hours’ time per month (subject to package choice) committed to raising your marketing profile on and offline. What that marketing activity is will be different for each business!
  • Weekly updates on activity.
  • Monthly status sessions to discuss/agree following months activities.

Plus of course, you benefit from more than 25 years’ marketing experience and knowledge, to work on your business!

WHAT TYPE OF MARKETING ACTIVITIES ARE INCLUDED?

This is all dependent on our initial conversation and the marketing plan. it will be different for everyone, subject to goals and target market. All marketing activity will be bespoke and tailored to each individual business.

FIXED COSTS

FOUNDATION – minimum £225/month – inc. 10% OFF standard rates.

TRANSITION – minimum £328.13/month – inc. 12.5% OFF standard rates.

INTENSE – minimum £446.25/month – inc. 15% OFF standard rates.

APS are not currently VAT registered, hence do not charge VAT.

WHAT WE ASK FOR … WHAT WE OFFER?

All OMPs require a minimum booking of 3 months. This allows good time to work through a marketing plan with you and start making an impact.

For month one, a non-refundable 50% deposit will need to be made upfront. All following months will be invoiced on the 1st of the month with strict 14 days payment time.

APS and our trusted associates are sure that you will be fully satisfied with the outcome of your project and offer this complete peace-of-mind guarantee.

Our final invoice will not be submitted until you are entirely satisfied and confirmed that the work done is as expected or better. In the unlikely instance that there is an issue at any stage during the project which we are unable to resolve to your complete satisfaction, we will offer a refund of all relevant costs paid to that point, however we will endeavour to solve the problem with you rather than reimburse you for it.

There’s no catch here every client is covered unconditionally by our Peace-of-Mind Guarantee. The aim always is to develop close partnerships with businesses and clients who share our values and approach to business, so whatever the project we expect you to be completely satisfied. Guaranteed.

There is only one exception… if you change the brief, once the project has started, APS reserves the right to charge additional fees where appropriate, but we will always try to maintain the original quoted price where we can.

Find out more? Get in touch for an initial free, no obligation conversation. Call 07773 366393.