Having worked at a number of agencies and corporate side in various marketing roles over the last 30 years or so with some amazing brands and their retail/business networks, including Peugeot, Cineworld, Iveco, Daewoo (remember them?), Chrysler, Jeep, Dodge, JD Wetherspoon and Toyota travelling all over the UK, I felt the need to ‘come home’ and work with ambitious smaller businesses , (that is sole trader up to about 25 people) to help them grow and prosper.
So, in January 2018, APS Marketing Consulting was born. The first couple of years was spent networking and ‘getting my name out there’. Now I am proud to have my skills and experience recognised and approved to be a Fellow of The Chartered Institute of Marketing (FCIM) and adding new skills by delivering training workshops on referral marketing programmes to help build better, stronger businesses with relationships that work for you.
Using my extensive agency and corporate marketing experience and knowledge I passionately and strongly believe if smaller businesses get their marketing right from the outset with a good strategy and plan aimed at their target market, they have the best chance to succeed and indeed, grow. With me there’s no marketing packages with things you don’t need or ‘off-the-shelf’ solutions … your strategy and plan are unique to you.
With no commute it’s also good to have bit of spare time, I enjoy time with the family of course, playing walking football for AFC Rushden & Diamonds and watching the mighty Gillingham FC (in League One for those that don’t know) … oh, and getting along to some live rock music gigs.
That’s a little about me … how can I help you?
Do you want your marketing strategies and plans to fit together perfectly like a jigsaw?
Why do you need a marketing strategy?
Because this will inform everything else that you do … reach objectives and help develop effective marketing campaigns aligned to your target market.
Why do you need me?
Because I understand some of the core issues smaller businesses generally have with marketing, for example:
– you struggle to find time and resources to do or manage your marketing
– or maybe you just don’t know where to start?
Just because you run a small business, it shouldn’t mean you have limited marketing capabilities and options. Also it doesn’t make financial sense for you have your own marketing person/team on your payroll and you shouldn’t have to accept that some marketing channels can’t be used.
It’s an important investment … you might have the best product or service but you won’t succeed unless your target market know about it. I can help you ‘Make your Marketing Pieces Fit’ so you have a strategy and plan aimed at your target audience that’ll get results, with a consistent approach.
- your goals and objectives
- how I can help develop a marketing strategy identifying your target market and more
- how to build an affordable plan with activities that reach your target market
APS Marketing Consulting are based in Spratton, near Northampton in Northamptonshire and offer you over 30 years experience and knowledge working with top brands and local businesses. Find out what our clients think of our work and read our LinkedIn posts and articles.
“I cannot rate Andy highly enough. He is knowledgeable and honest.“RHODA THOMAS MICB CB DIP – Director, Rhoda Thomas Bookkeeping Ltd.
Let’s talk to get your target market (best prospects) identified, develop your marketing strategy and plan growth for your business?
Download more about us: Andy Sarson – APS Fact Sheet