Hi, I’m Andy Sarson
I work with ambitious small businesses who like me, recognise the positive impact well-thought out, structured and regular marketing can have on their business. My job is simply to help them develop and deliver marketing strategies to identify the target market, with affordable plans and activities to reach that market effectively ... Make their Marketing Pieces Fit!
There is NO magic online or offline marketing answer or ‘one size fits all’ that’s why you have to get the fundamentals right from the beginning before you spend any money on marketing activities. So, if you’re a new start up or established business and know nothing about marketing (and might not want to?), or your marketing is not delivering expected results, or you’re ready to move your business to the next marketing level I’m here to help! Plus, I promise there's no confusing marketing jargon!
Many clients ask me “Why do I need a marketing strategy and plan?” The simple answer is it is essential for your business marketing direction, where your focus should be, guide your creative and media choices and deliver marketing that gets results. Naturally there is a little more to it than that and I will typically work through the following with you:
- Business Objectives: What are you trying to achieve?
- Target Audience: Define who you are wanting to speak to, this is critical and will influence all of your marketing.
- Understand your Environment: What kind of market is your business operating in? What do you need to be aware of?
- Past Successes: What marketing has worked or not worked for you in the past? We would then understand why?
- Customer Contact & Relationships: Keeping your valuable customers.
- Business Relationships: Build a successful referral marketing programme and grow your business.
I work with you to get your marketing right and see results AND give you back more of your valuable time to spend running your business and being with your friends and family … and maybe even save a little money too along the way?
In other words ... MAKE YOUR MARKETING PIECES FIT!
You work directly with me in a one-2-one situation and discover the fundamentals of small business marketing so that you can make the right future marketing decisions to reach your objectives. Having more than 30 years marketing experience gained at marketing agencies and large corporates, I aim to deliver a service that's right for you and your business at an affordable cost, not something 'off the shelf' (scroll down to see how we charge for our services).
What you get:
- Personal attention and guidance to help you understand marketing your business and how to implement it to get the best possible return on your investment.
- ‘Hands on’ help as and when needed.
- A document that sets out your marketing strategy, including what your offering is, who your target market segments are, what marketing activities you are going to be using and a marketing plan for your chosen time period (up to 12 months) that sets out timings, costs and tactics.
- An honest, straightforward and 'no jargon' approach.
- A complete marketing service supported by our trusted associates.
Whatever your marketing needs are, APS can help, so let’s meet (currently virtual of course) over a coffee for a FREE, no-obligation chat - get in touch TODAY!
I am rightly proud to say APS Marketing Consulting are one of the leading marketing consultancies in the East Midlands and are the marketing partner to a range of flourishing small businesses and are renowned for developing and delivering flexible, affordable marketing solutions with increased return on investment.
I’ve offset the Carbon Footprint of my business and I’ll be working to reduce my ongoing Carbon Footprint. If you have a business, you can do the same. Find out more at www.beyondcarbonneutral.co.uk
Marketing Planning & Strategy
Local and National B2C & B2B Marketing Strategy & Planning, Product Focus, GDPR Support, Project Work.
Media Review & Negotiation
TV, Radio, Press, Digital, OOH (Outdoor).
Marketing Projects, Budgets, Print, PR, Database, 3rd Party Partnerships, Sponsorship, Guerrilla Marketing.
Creative & production
TV & Video, Radio, Press, Digital, Outdoor, Direct Mail, Brochures/Literature
Indoor/Outdoor Displays, Motor Shows, Trade Shows, Sports Events.
Display, Email, Social Media, CRM, Analytics, Google AdWords, SEO, Websites.
Specialists in Local and Regional B2C/B2B Marketing, Product Displays/Placement, New Product Launches, POS, CRM.