Why outsource your marketing?
SAVE TIME … AND MONEY!
For smaller businesses, having the right marketing expertise available ‘on tap’ is often difficult. A lack of this dedicated resource and expertise often results in a stack of marketing activity which doesn’t get the results you were hoping for? So, if your marketing is not generating leads or converting these into paying customers, it’s undoubtedly wasting your valuable time and your limited budget could be better spent!
Now if you had a leaky tap or pipe, you’d call in a plumber, wouldn’t you? So, if your marketing is not delivering, bring in marketing expertise … by outsourcing to APS Marketing Consulting Services who can save you a whole lot of time … and probably money too, starting with your first marketing consultation (up to 60 minutes) FREE of charge (and I'll buy the first coffee).
NO ‘ONE SIZE FITS ALL’ SOLUTION
APS will produce a tailored marketing solution that’s right for your business, because everyone’s different, right? With 25+ years’ experience gained at marketing agencies, large companies, mostly with local retailer networks, I know there’s no ‘one size fits all’ in marketing. This is how it works … I make it my goal to understand your goals, who and where your customers are and find the best marketing routes to reach them, to maximise return on your investment by doing marketing that works for you!
AUTOMOTIVE MARKETING SPECIALISTS
APS Marketing Consulting Services are highly experienced in the automotive industry from working at both manufacturer and dealership levels. We are very much dealership focused helping to bridge the gap between manufacturers and your dealership and you and your customers using marketing approaches that are right for your business. Click on the 'Automotive' tab above for our thoughts on 'Marketing a Dealership'.
FIRST CONSULTATION FREE
You choose what and how you pay for our services - choose one of our Marketing Packages - scroll down for details - which gives you a set amount of marketing hours each month for a fixed price (scroll down to our Marketing Packages), so you know what you pay up front OR you can choose by the hour or day if you prefer?
We’re confident you’ll like the way we work - honest, straightforward and no jargon – that we’ll give you your first marketing consultation (up to 60 minutes) FREE of charge (and buy the coffee) .
We have the knowledge to help with your marketing from start to finish ... literally your 'one-stop shop'!
Specialists in Local and Regional B2C/B2B Marketing, Product Displays/Placement, New Product Launches, POS, CRM.
Display, Email, Social Media, CRM, Analytics, Google AdWords, SEO, Websites.
Indoor/Outdoor Displays, Motor Shows, Trade Shows, Sports Events.
Marketing Planning & Strategy
Local and National B2C & B2B Marketing Strategy & Planning, Product Focus, GDPR Support, Project Work.
Marketing Projects, Budgets, Print, PR, Database, 3rd Party Partnerships, Sponsorship, Guerrilla Marketing.
Media Review & Negotiation
TV, Radio, Press, Digital, OOH (Outdoor).
Creative & production
TV & Video, Radio, Press, Digital, Outdoor, Direct Mail, Brochures/Literature
Marketing Packages, or OMPs (Outsourced Marketing Packages), are fixed-price packages designed for businesses who don’t have time or the in-house resource to manage their marketing strategy and activities … and simply need a fixed amount of marketing support time for a fixed budget each month to help achieve business growth.
With an OMP, you can let APS can focus on your marketing, whilst you concentrate on your business, resting assured that your marketing is in safe hands with over 25 years’ experience and a wealth of knowledge across the whole marketing mix to support your business goals. OMPs are designed to make your life easier and give you back your valuable time … and have APS manage your marketing every step of the way.
There are three packages to choose from depending on the number of hours and marketing support your business needs:
BLUE – 10 hours marketing consultation per month
Ideal for a start-up or recently established business wanting impactful marketing on a tight budget … this package will help kick off your marketing activity. We look at your business goals and areas you need to concentrate on, so you start making an impact straight away.
SILVER – 15 hours marketing consultation per month
If you’re more established and ready to grow your business to the next level with a variety of different marketing techniques. APS will look at the whole marketing spectrum … what’s worked, what hasn’t and where to focus future efforts together.
GOLD – 21 hours marketing consultation per month
If your business is over 5 years old and you want to up your game across all your marketing channels but don’t have the budget to hire full time marketing expertise, then this will work for you. It’s more intensive and the aim is to fully integrate into your business – onsite or remotely – and become a trusted adviser to help with all your marketing needs in the short and long term.
WHAT DO YOU GET FOR YOUR INVESTMENT?
- A one-hour FREE Marketing Consultancy session to discuss your marketing needs before the OMP kicks in.
- A minimum of 10 hours’ time per month (subject to package choice) committed to raising your marketing profile on and offline.
- Weekly updates on activity
- Monthly status sessions to discuss/agree following months activities.
- Plus of course, you benefit from more than 25 years’ marketing experience and knowledge, to work on your business!
WHAT TYPE OF MARKETING ACTIVITIES ARE INCLUDED?
This is all dependent on our initial conversation and the marketing plan. it will be different for everyone, subject to goals and target market. All marketing activity will be bespoke and tailored to each individual business.
BLUE – minimum £225/month – inc. 10% OFF standard rates.
SILVER – minimum £328.13/month – inc. 12.5% OFF standard rates.
GOLD – minimum £446.25/month – inc. 15% OFF standard rates.
APS are not currently VAT registered, hence do not charge VAT.
WHAT WE ASK FOR … WHAT WE OFFER?
All OMPs require a minimum booking of 3 months. This allows time to work through a marketing plan and start making an impact.
For month one, a non-refundable 50% deposit will need to be made upfront.
All following months will be invoiced on the 1st of the month with strict 14 days payment time.
In addition, APS offer a ‘health check’ for your marketing … a Marketing MOT if you like?
Using our 25+ years’ industry experience and knowledge, we’ll put your planned marketing activity under the spotlight:
- to see what’s working
- what’s not working
- recommend changes to achieve better results
Marketing MOT’s help sort the good from the bad and turn up the odd golden nugget too … a fresh pair of eyes can sometimes be very illuminating, leading to possible savings and new low-cost opportunities.
This is invaluable for your business going forward ensuring you don’t waste your hard-earned cash on marketing that doesn’t produce the desired results.
The Marketing MOT is valued at £350, but available for a fixed cost of £275 during 2019 (APS are not VAT registered).
Find out more? Get in touch for an initial free, no obligation conversation. Call 07773 366393.
Meet Andy Sarson
Marketing Consultant and Owner of APS Marketing Consulting Services
I’m sure your first question is ‘what can you do for me’? Well, as owner of APS Marketing Consulting Services, I pride myself on looking after people, to listen to their objectives and ambitions, then using my 25 years’ marketing experience gained at marketing agencies and large companies (see below the brands I’ve worked with) translate that into an affordable, effective bespoke marketing solution. I can just advise or do it all for you … I, and my ‘trusted associates’, are on hand to advise, design, create and deliver, so you have the peace of mind that your marketing is in expert hands. Does that sound like what you need?
I work mostly in Northamptonshire and surrounding counties with local and regional businesses who struggle to find the time and resources to manage their marketing, so it’s my job to help them plan a strategy, find their best route to market and deliver maximum possible return on investment.
Businesses I have helped include car, truck and van retailers, independent vehicle aftersales services, motorsport companies, ‘high street’ retailers and IT & Telecoms, though most marketing skills and approaches are transferable across most types of business.
APS made a quick impact in its first year with two Northamptonshire businesses and I'm delighted that they rewarded us with FIVE-STAR 'OUTSTANDING' REVIEWS on Yell.com for projects completed.
On a personal front, I was born and bred in Kent, but moved to Northamptonshire in 2003 and made it home for my family. Apart from business I am still a staunch Gillingham FC supporter and in a bid to get a little fitter, I have recently joined AFC Rushden & Diamonds Walking Football Club.
APS are active members of a number of business networking groups in Northamptonshire, including NN CONNECT, and a founder member of TrustedBusinesses.co.uk launched in March 2019. Should you require, we are fully DBS checked.
Let's meet for a free, no obligation chat and a coffee (or tea) to find out how APS can help your business grow ... call me on 07773 366393 or complete the CONTACT US form. The first consultation is totally FREE (including the coffee).