Why outsource your marketing?
SAVE TIME … AND MONEY!
Consider this scenario ... if you had a leaky tap or pipe, you’d call in a plumber, wouldn’t you? If your car has broken down, wouldn't you pick up the phone and ask your local garage to fix it? So, if your marketing is not delivering, doesn't it make perfect sense bring in marketing expertise.
For smaller businesses, having the right marketing expertise available ‘on tap’ is often difficult. A lack of time, resources and expertise often results in a stack of marketing activity which doesn’t get the response you were hoping for? So, if your marketing is not generating leads or converting these into paying customers, it’s undoubtedly wasting your valuable time and money, however with some expert help, your budget could be better spent … by outsourcing to APS Marketing Consulting Services who can save you a whole lot of time … and probably money too, starting with your first marketing consultation (up to 60 minutes) FREE of charge (and I'll buy the first coffee).
NO ‘ONE SIZE FITS ALL’ SOLUTION
APS will produce a tailored marketing solution that’s right for your business, because everyone’s different, right? With 25+ years’ experience gained at marketing agencies, large companies, mostly with local retailer networks, I know there’s no ‘one size fits all’ in marketing. This is how it works … I work with you to understand your goals, who your target audience is, where they are and find the best marketing routes to reach them, to maximise return on your investment by doing marketing that works for you!
AUTOMOTIVE MARKETING SPECIALISTS
APS Marketing Consulting Services are highly experienced in the automotive industry from working at both manufacturer and dealership levels. We are very much dealership focused helping to bridge the gap between manufacturers and your dealership and you and your customers using marketing approaches that are right for your business. Click on the 'Automotive' tab above for our thoughts on 'Marketing a Dealership'.
FIRST CONSULTATION FREE
You choose what and how you pay for our services - choose one of our Marketing Packages - scroll down for details - which gives you a set amount of marketing hours each month for a fixed discounted price (scroll down to our Marketing Packages), so you know what you pay up front OR you can choose by the hour or day if you prefer?
We’re confident you’ll like the way we work - honest, straightforward and no jargon – that we’ll give you your first marketing consultation (up to 60 minutes) FREE of charge (and buy the first coffee).
We have the knowledge to help with your marketing from start to finish ... literally your 'one-stop shop'!
Specialists in Local and Regional B2C/B2B Marketing, Product Displays/Placement, New Product Launches, POS, CRM.
Display, Email, Social Media, CRM, Analytics, Google AdWords, SEO, Websites.
Indoor/Outdoor Displays, Motor Shows, Trade Shows, Sports Events.
Marketing Planning & Strategy
Local and National B2C & B2B Marketing Strategy & Planning, Product Focus, GDPR Support, Project Work.
Marketing Projects, Budgets, Print, PR, Database, 3rd Party Partnerships, Sponsorship, Guerrilla Marketing.
Media Review & Negotiation
TV, Radio, Press, Digital, OOH (Outdoor).
Creative & production
TV & Video, Radio, Press, Digital, Outdoor, Direct Mail, Brochures/Literature
FIXED COST MARKETING PACKAGES
Marketing Packages, or OMPs (Outsourced Marketing Packages), are fixed-price discounted packages designed for businesses who simply need a fixed amount of marketing support time for a fixed budget each month to help achieve business growth.
With an OMP, you can let APS can focus on your marketing, whilst you concentrate on your business. OMPs are designed to make your life easier and give you back valuable time to spend running your business … and have APS manage your marketing every step of the way.
There are three packages to choose from depending on the number of hours and marketing support your business needs:
BLUE – 10 hours marketing consultation per month
Ideal for a small business wanting impactful marketing on a tight budget.
£360/month – inc. 10% OFF standard rates.
SILVER – 15 hours marketing consultation per month
Ready to grow your business to the next level with a variety of different marketing techniques? APS will look at the whole marketing mix … what’s worked, what hasn’t and where to focus future efforts together.
£540/month – inc. 12.5% OFF standard rates.
GOLD – 21 hours marketing consultation per month
If you’re an established business and you want to up your game but don’t want to hire full time marketing support, then this will work for you. It’s more intensive and the aim is to fully integrate into your business – onsite or remotely – and become a trusted adviser to help with all your marketing needs in the short and long term.
£756/month – inc. 15% OFF standard rates.
APS are not currently VAT registered, hence do not charge VAT.
WHAT YOU GET?
- A one-hour Marketing Consultancy session to discuss your marketing needs before the OMP kicks in.
- A minimum of 10 hours’ time per month (subject to package choice) committed to raising your marketing profile on and offline.
- Weekly updates on activity
- Monthly status sessions to discuss/agree following months activities.
- Plus of course, you benefit from more than 25 years’ marketing experience and knowledge, to work on your business!
All marketing activity will be bespoke and tailored to each individual business.
WHAT WE ASK FOR?
All OMPs require a minimum booking of 3 months. This allows time to develop a marketing plan and start making an impact.
For month one, a non-refundable 50% deposit will need to be made upfront.
All following months will be invoiced on the 1st of the month with strict 14 days payment time.
In addition, APS offer a one-off ‘health check’ for your marketing … a Marketing MOT if you like?
Using our 25+ years’ industry experience and knowledge, we’ll put your current planned marketing activity under the spotlight:
- to see what’s working
- what’s not working
- recommend changes to achieve better results
Marketing MOT’s help sort the good from the bad and turn up the odd golden nugget too … a fresh pair of eyes can sometimes be very illuminating, leading to possible savings and new low-cost opportunities.
This is invaluable for your business going forward ensuring you don’t waste your hard-earned cash on marketing that doesn’t produce the desired results.
The Marketing MOT is valued at £750, but currently available for a fixed cost of £499 until end September 2019 (APS are not VAT registered).
Find out more? Get in touch for an initial free, no obligation conversation. Call 07773 366393.
Here's what clients and people I've worked with have said about me and my work ...
Meet Andy Sarson
Marketing Consultant and Owner of APS Marketing Consulting Services
I was born and bred in Kent, but moved to Northamptonshire in 2003 and made it home for my family.
Apart from business I am still a loyal Gillingham FC supporter and, in a bid, to get a little fitter, I have recently joined AFC Rushden & Diamonds Walking Football Club.
“I am an experienced and knowledgeable marketeer, spending the last 25+ years’ learning my trade at marketing agencies and large companies, often working with local and regional outlets. I’m sure your first question is ‘what can you do for me’?”
“Well, as owner of APS Marketing Consulting Services, I pride myself on looking after people, to listen to their objectives and ambitions, then using my marketing knowledge and experience (see below the brands I’ve worked with) translate that into an affordable, effective bespoke marketing solution.”
“I can just advise or do it all for you … I, and my ‘trusted associates’, are on hand to advise, design, create and deliver, so you have the peace of mind that your marketing is in expert hands. Does that sound like what you need?”
“I work mostly in Northamptonshire and surrounding counties with businesses who struggle to find the time and resources to manage their marketing, so it’s my job to help them plan a strategy, find their best route to market and deliver maximum possible return on investment.”
APS has worked with car, truck and van retailers, independent vehicle aftersales services, motorsport companies, bookkeepers, transport companies, retail businesses (on & offline) and IT & Telecoms, though most marketing skills and approaches are transferable across most types of business.
APS made a quick impact in its first year with two Northamptonshire businesses and delighted to have been rewarded with FIVE-STAR REVIEWS on Google and Yell.com for projects completed.
APS are active members of several business networking groups in Northamptonshire, including NN CONNECT, and a founder member of TrustedBusinesses.co.uk launched in March 2019. Should you require, we are fully DBS checked.
Let's meet for a free, no obligation chat and a coffee (or tea) to find out how APS can help your business grow ... call me on 07773 366393 or complete the CONTACT US form. The first consultation is totally FREE (including the coffee).