Simply put, we provide marketing solutions to ambitious smaller businesses, solving their marketing challenges through sound marketing strategies and affordable plans reaching their target markets.
Do you ever feel the need for a friendly, knowledgeable ear for your marketing ideas or someone to guide you through the complicated marketing ‘maze’ when you’re not sure what to do?
APS Marketing Consulting is that ‘friendly, knowledgeable ear’ and your ‘guide’.
Providing a guiding hand and an external, impartial viewpoint, APS see your business from the customers perspective, helping you see and understand their needs, which is not always possible when you’re entrenched in the day-to-day running of your business.
The other benefit is having access to an experienced marketer who will bring over 30 years of experience and knowledge to help your business.
As your marketing consultant, I’ll be your marketing ‘mentor’. I’ll advise you on your marketing strategy, build your plan and guide you on the most appropriate marketing initiatives. I might challenge your thought process; sense check your decisions and help keep your marketing on the right track.
I’ll deliver your marketing consultancy face-to-face at your offices or via video conferencing, whichever you prefer. You decide whether you’d like regular on-going marketing consultancy or ad hoc sessions to support you with a specific project.
“Andy has a wealth of marketing knowledge and is happy to share it with you to get the best return on investment for your marketing strategy.“NICKY BUCKLEY
MANAGING DIRECTOR – EAST MIDLANDS HR LTD
Marketing Strategy, Plans & Branding
Having a simple, clear marketing strategy and plan will ensure that you focus your marketing efforts in the right way to achieve your objectives and get maximum return on investment. Without an overall marketing strategy and plan, it’s easy to waste money on ad-hoc ineffective marketing initiatives or miss viable marketing opportunities.
Drawing upon our 30+ years of marketing experience and our broad knowledge, we’ll ensure this doesn’t happen. We’ll work with you to agree your strategy and then come up with a marketing action plan that delivers.
The process starts with a marketing audit – or a marketing MOT as I call it – to understand where you are now, including existing marketing activity and objectives – we’ll discuss:
- Business Objectives: What are you trying to achieve and by when?
- Target Audience: Define who you are wanting to speak to, this is critical and will influence all of your marketing.
- Understand your Environment: What kind of market is your business operating in? What do you need to be aware of?
- Past Successes: What marketing has worked or not worked for you in the past? We would then understand why?
- Customer Contact & Relationships: Helping you keep your valuable customers.
- Business Relationships: Build a successful referral marketing programme and grow your business.
Following the completion of the audit, we’ll draft your marketing strategy and plan. The strategy has the ‘who, what, why, where, and how’, while the plan will be a timeline of specific marketing activities to achieve your business objectives.
A meeting will be set up to talk you through the plan, answer any questions and ensure it meets your requirements.
Then with the peace of mind that your marketing activity is well thought out and ready to deliver results, I can either help you to implement the plan or you can manage it internally. Whatever the case, we’re always on hand to assist if you have queries along the way.
“Their marketing tips are very simplified and jargon-free.“ASHISH KUMAR
MANAGING DIRECTOR – WEB ALLIANCE LIMITED
Your brand is the core of your business. Its visual appearance and the way you communicate needs to reflect your business personality and demonstrate to your prospective customers what they can expect to receive when they buy from you.
A strong brand conveys the essence of your business and persuades potential customers to buy.
Whether you’re starting a new brand from scratch or refreshing your established brand, we’ll help you get it right.
Through our brand auditing process, we’ll get to the heart of your brand and draw out what makes your business unique. Following this process, we can come up with the name for your brand, advise you on how to articulate it to your customers, and create your all-important logo and visual identity.
First impressions count, so your customer-facing communications need to look good. We have the design capability to showcase your business and attract the right attention. Whether you need a full suite of marketing literature or just a one-off brochure or display stand, we can help. We can also draft compelling content to match the quality of your design and sell your business to your potential customers.
“His expertise in the marketing arena is second to none and his approach to seeking out the best solution for his clients is first class.“SIMON ELLIOTT – Group Commercial Vehicle Director at Marshall Motor Group, formerly MD – Intercounty Truck & Van
Overall, sound advice …
With an understanding of your overall objective and advertising budget, we’ll review your current advertising schedule and assess your available options. We’ll advise you on the most appropriate media outlets for your business, selecting the channels that will put you in front of your target audience and get the exposure you require.
We have the experience and knowledge to cover all the marketing options, such as print (e.g. newspapers and magazines), outdoor (e.g. billboards, train station posters, bus shelters) radio (e.g. local and national), events (e.g. business shows & expos) and digital (e.g. social media, pay-per-click) advertising campaigns.
Once we have an agreed plan in place, we can manage the whole process for you. We’ll negotiate the rates and book the ad space on your behalf. Then we’ll design your advert, or if it’s for radio, oversee the production process with the radio station. Finally, we’ll monitor the results to make sure that your advertising spend is working.