There are so many options to market your business – from digital, Facebook ads and email newsletters to more traditional methods such as print and PR – it…
If you’re a smaller business owner, don’t you have the temptation to want to do everything yourself? However, let’s be honest, none of us are experts at everything,…
Every product or service we buy, every shop we visit, every media message we get from the many online and offline options and every choice we make as…
Looking to grow a business over the last couple of years has been a little difficult, especially for the smaller business with limited resources. If you’re a start-up…
In the last few years we know the car retail sales landscape has changed at an amazingly fast rate making the job dealerships do so much more difficult….
In this competitive business landscape, marketing for smaller businesses can be a real struggle, especially in the early stages. Having to ‘get the word out’ on a limited…
During the several ‘lockdown’ periods, there have been brands that have taken advantage of the situation and still marketed themselves, along with those who chose to scale back…
There are many ways to market your small business but you can’t master them all. Trying to do this often leads to disaster and wasting a great deal…
Marketing a small business is becoming more time consuming and a whole lot more complicated … it’s not just placing an advert in the local paper, running a…
There is a well known six-step approach for attracting new clients. Much, if not all, of this information will be in your Marketing Strategy and Plan of course….
What’s the best way to market my business is a question I hear quite often. Well, there’s no clear or straightforward answer, which is where the involvement of…
Here are 6 fundamental reasons why marketing is so important for any small business. Marketing is one of the most important things a small business can do. It…
Go back ten or fifteen years … if someone someone had said in the future you would be able to communicate directly to your customers or prospects, anywhere in…
Most of the people searching the web on their phones are looking for something local, stats suggest. A study by Search Engine Land in the USA showed that…
If your business is like most others, you probably rely on and use just one or two main forms of marketing to grow your business … this might…
You sell great products or services; however, do you fail to focus on the benefits these products and services offer to your customers? Consider this … if you’re…
We all know why we do marketing: to attract more people to buy a product or service. Yes, it can be expensive, but even worse… if not done properly, it…
These days, a successful business owner must try and look for ways of getting that competitive edge over its competitors, adding to the bottom line to grow and…
Definition: A marketing consultant is very skilled professional and an outside advisor who works with businesses to develop and put marketing strategies in place to improve business. A consultant…
It’s both easier and cheaper to trade your products or services online than you think … recent research suggested UK adults were online for a staggering 25 hours…
I thought it worthwhile to mention ‘marketing audits’. Everyone has heard of audits, right? Usually the ‘audit’ word is connected to ‘finance’ and is considering a boring nuisance,…
In this hugely competitive business environment we all work in, marketing a small business can be a real struggle, particularly in the early stages. You need to raise…
With a combined turnover (according to government figures) of £1.9 trillion, UK SMEs account for more than half of all private business turnover, so no surprise that more…
If you are one of those currently considering starting or have recently started your own business, have you done your research into what might be your BIGGEST CHALLENGES?…
For my first blog, I thought I’d ask the question I’ve heard most often during my 25+ year marketing career … Why isn’t my marketing working? Is that…