MARKETING FOR SMALLER BUSINESSES – YOUR FIRST STEPS!

In this competitive business landscape, marketing for smaller businesses can be a real struggle, especially in the early stages. Having to ‘get the word out’ on a limited…

TO MARKET OR NOT TO MARKET …

During the several ‘lockdown’ periods, there have been brands that have taken advantage of the situation and still marketed themselves, along with those who chose to scale back…

TOPLINE MARKETING TIPS

There are many ways to market your small business but you can’t master them all. Trying to do this often leads to disaster and wasting a great deal…

CAN YOU COVER ALL THE MARKETING ANGLES?

Marketing a small business is becoming more time consuming and a whole lot more complicated … it’s not just placing an advert in the local paper, running a…

Seven Marketing Steps to new customers

There is a well known seven-step approach for attracting new clients. Much, if not all, of this information will be in your Marketing Strategy and Plan of course….

What’s the best way to market my business?

What’s the best way to market my business is a question I hear quite often. Well, there’s no clear or straightforward answer, which is where the involvement of…

Why is Marketing Important?

Here are 6 fundamental reasons why marketing is so important for any small business. Marketing is one of the most important things a small business can do. It…

Ensure your marketing doesn’t work …

In most of my marketing blogs I have focused on giving tips about marketing your small business successfully, however I thought this time I would turn it on…

Ineffective marketing could destroy a small business – part four

Go back ten or fifteen years … if someone someone had said in the future you would be able to communicate directly to your customers or prospects, anywhere in…

Local Marketing – what is it?

Most of the people searching the web on their phones are looking for something local, stats suggest. A study by Search Engine Land in the USA showed that…

Ineffective marketing could destroy a small business – part three

If your business is like most others, you probably rely on and use just one or two main forms of marketing to grow your business … this might…

Ineffective marketing could destroy a small business – part two

You sell great products or services; however, do you fail to focus on the benefits these products and services offer to your customers? Consider this … if you’re…

Ineffective marketing could destroy a small business – part one

We all know why we do marketing: to attract more people to buy a product or service. Yes, it can be expensive, but even worse… if not done properly, it…

It makes good business sense to outsource …

These days, a successful business owner must try and look for ways of getting that competitive edge over its competitors, adding to the bottom line to grow and…

WHAT DOES A MARKETING CONSULTANT DO?

Definition: A marketing consultant is a very skilled professional who understands analysis, what motivates consumers and how to put marketing strategies in place to improve business. There are…

SETTING UP A SMALL BUSINESS WEBSITE?

It’s both easier and cheaper to trade your products or services online than you think … recent research suggested UK adults were online for a staggering 25 hours…

Marketing Audits are vital for small businesses

Before we get into the nitty-gritty of different marketing channels in later blogs, I thought it worthwhile to mention ‘marketing audits’. Everyone has heard of audits, right? Usually…

MARKETING A SMALL BUSINESS

In this hugely competitive business environment we all work in, marketing a small business can be a real struggle, particularly in the early stages. You need to raise…

DO YOU HAVE TIME FOR MARKETING?

With a combined turnover (according to government figures) of £1.9 trillion, UK SMEs account for more than half of all private business turnover, so no surprise that more…

Marketing is a big challenge to small businesses

If you are one of those currently considering starting or have recently started your own business, have you done your research into what might be your BIGGEST CHALLENGES?…

Why isn’t my marketing working?

For my first blog, I thought I’d ask the question I’ve heard most often during my 25+ year marketing career … Why isn’t my marketing working? Is that…