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Why is Marketing Important?

Here are 6 fundamental reasons why marketing is so important for any small business.

Marketing is one of the most important things a small business can do. It builds brand awareness and it also increases sales, grows businesses and engages customers, plus so many core business functions stem from a good marketing plan.

It informs: Marketing is useful for customer education of your products and services. Your audience needs to have a solid understanding of what your product/service would benefit them.

It balances: Marketing is less expensive than ever before, with things like social media. Consumers value experience over pricing, so favour this kind of one-on-one interaction.

It maintains: Marketing is something that businesses need to create and manage every day to maintain a strong relationship with their customers. It should not a one-time fix, but an ongoing strategy that helps businesses flourish.

It engages: Customer engagement is the heart of any successful business – this is especially true for small businesses. Consumers want to be engaged outside the store. This is where marketing comes in, and whatever the medium, you can send your customers content to keep them engaged even when you’re closed.

It sells: Marketing is important because it helps you sell your products or services. The bottom line of any business is to make money and marketing is an essential to reach that end goal. Marketing helps sales and sales help your business.

It grows: Marketing is an important strategy to ensure the growth of your business engaging existing consumers and spreading the word to new potential customers. In essence, marketing helps to secure your business’s future.

APS Marketing Consulting Services can help you build the right marketing strategy, build the right marketing plan, using the marketing channels that reach your businesses target audience.

Your first hour marketing consultation is FREE … and I’ll buy the coffee … interested? Call us on 07773 366393 or email: andy.sarson@apsmarketingservices.co.uk

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