Every product or service we buy, every shop we visit, every media message we get from the many online and offline options and every choice we make as a consumer has been shaped in some way by marketing.
It’s not uncommon for people to assume that marketing is just about advertising or selling, but it’s certainly not the whole story.
The marketing process is central to the business performance of companies, both large and small, because it addresses the most important aspects of the market. It is about understanding the competitive marketplace and ensuring you can tap into key trends, reaching consumers with the right product at the right price, place and time.
Marketing leads to success
Clever marketing has led to many recent business success stories. Conversely, history reminds us that without proper marketing, you can’t get close to customers and satisfy their needs – and if you can’t, a competitor surely will.
Getting close has become more important than ever as digital and mobile technology in many cases ‘rule our lives’. This has provided new tools to make marketing more targeted, relevant and effective.
As competitive pressures increase, marketing skills have never been more highly valued and is now regarded as a frontline business attitude. Professionals, like me, who shape and implement marketing strategy contribute directly to the economy. I help attract and retain customers, build sales and increase profits – generating wealth for all.
Is the marketing you do successful for your business?